Corporate culture

Technological innovation and literati care

Centered on "responsibility" and "care", Xingfeng’s corporate culture practices the mission of "Protecting Breathing with Technology".
In social responsibility, Xingfeng focuses on public respiratory health and turns technology into public welfare. Through the "Fresh Breathing Public Welfare Program", it donates air purifiers to schools in remote areas and provides free equipment maintenance for children’s hospitals and elderly care centers, safeguarding the breathing safety of the elderly and children. During extreme weather or public health incidents, it promptly deploys products to support key areas, practicing the concept of "Boundless Air, Shared Health". Meanwhile, it adheres to green production, optimizes the supply chain to reduce carbon emissions, and uses recyclable materials for core filters, balancing health protection and environmental protection.
In terms of humanistic care, Xingfeng covers both users and employees. For users, it breaks the traditional after-sales model and establishes a "Respiratory Health Consultant" system: customized solutions are provided for users with allergies, maternal and infant families; door-to-door installation and filter replacement services are offered to elderly users with mobility issues. For employees, it builds a "Growth-oriented Care System": setting up a special R&D fund to support technological innovation, providing housing subsidies for employees from other places, organizing family days; it also optimizes the workshop environment and equips with comprehensive occupational health protection measures, truly realizing "taking employees as the foundation and users as the center".
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